About Us and What We Stand For

We started from Northeast India — just me (Ankita), a handful of handmade clutches, and a big fat dream to make pretty things feel personal again.

Seven years later, we’re still scrappy and heart-first — only now, we’re a full-blown family business. My brother Sangeet joined in two years ago (classic nepotism, but we’re thriving 💅🏼), and together with our all-women team (except him, lol), we run this brand with love, late nights, and a lot of lassi.

We’re not a big commercial brand.
We’re a small but mighty team - rooting for Indian craftsmanship, supporting local artistry, and weaving a little bit of desi soul into everyday jewelry and clothes.

This channel?
It’s not just for early drops or secret sales.
It’s our behind-the-scenes adda — where we share the real stuff: wins, flops, last-minute launches, and dreams we’re still shaping.
It’s where we ask you what you think — and actually listen.

If you’ve ever worn something and felt like yourself again —
you’re already part of the story.

With love,
Ankita & Sangeet
and the (mostly female) chaos squad at Team Dipi 🤍